Autobahn Buzz (NAIAS)
The central emphasis of the MINI concept car is high performance at the North American International Auto Show (NAIAS) 2014 in Detroit. The British premium brand shares the brand-new MINI – with a very unique and carefully refined design, further improved driving enjoyment and an assortment of cutting-edge features that is unique in the small auto sector. Along with this most current model, the spotlight in Detroit will additionally be on the six other variants within the MINI family. In essence, the range of MINI models has been expanded to its greatest extent in the history of the brand. What’s more, MINI gives NAIAS visitor of the January 18th – 26th 2014 show a look ahead to a brand-new kind of exciting driving expereince. The MINI John Cooper Works Concept sees its opening night in Detroit, which instantly conveys the message of a real enthusiasm for racing.
More than 800,000 visitors are anticipated to go to the 26th North American International Auto Show at Detroit’s Cobo Center. Some 200 exhibitors from throughout the world will be showing their newest models, products and technologies. The NAIAS is among the globe’s leading vehicle trade exhibitions, and as it is generally the first of the year it provides a great sneak peek of the autos that will be coming in the near future.
The new MINI: technological advancements, additional space, more motoring fun.
The most up to date generation of the MINI is once more a leader in design, premium high quality and high-end technology. The evolutionary improvement of its design, totally brand-new engines and cutting-edge driver support systems make the new MINI more sporting, efficient, expressive and modern compared to before. The auto’s characteristic go-kart handling is now improved with optimized ride comfort, with adjustable dampers being supplied as an option for the first time ever. More interior room, maximized capability and thorough refinements in regards to material and finish further show the maturation of the latest generation.
All four seats of the new MINI provide a tangible amount of room for each occupant, and the baggage compartment has actually been expanded by 30 percent. Cutting-edge motorist aid systems and the most up to date MINI Connected functions allow more extensive communication between vehicle driver and MINI. And the new MINI is the very first vehicle in its category to be fitted with LED headlamps and a Head-Up Display.
The brand-new MINI will be available in the USA in spring 2014. There will be a choice of models at the onset — a MINI Cooper and MINI Cooper S. Both can be equipped with either the typical 6-speed manual transmission or the optional 6-speed automatic transmission. The transmissions and engines have both been recently developed. The entire drivetrain improvements in addition to a substantially optimized suspension offers the best basis for optimum driving enjoyment in the small auto segment. At the same time, the engines and transmissions offer weight savings, while the more aerodynamic shape of the car’s exterior properties, coupled with extensive MINIMALISM technology all add to the improved effectiveness of the brand-new MINI.
MINI design program: success based on variety and specific design.
The brand-new MINI puts the British vehicle manufacturer totally on the right track to further its global success tale. 12 years after the relaunch of the brand, MINI has come to be established in the USA, too, as the personification of efficient driving fun, stylish individual panache and brick-wall high quality. The regularly expanded model program is one component which has helped in its ongoing growth in appeal. Over the previous few years the MINI family of cars has increased to an existing total amount of seven members. The hallmark brand qualities are to be found in the classic MINI concept as well as in the MINI Clubman, the MINI Coupé as well as both models created for open air driving fun – the MINI Convertible and the MINI Roadster.
And there are now two designs standing for the brand’s endeavor into a brand-new market segment. The trendsetter right here was the MINI Countryman, the very first design of the brand to be fitted with 4 doors, a huge tailgate and space for up to five passengers. This agile all-rounder is now joined by the MINI Paceman, the globe’s very first ever before Sports Activity Coupé in the small car segment. The all-wheel drive system ALL4 specifically created for MINI is also offered for the MINI Countryman and the MINI Paceman.
Opening night in Detroit: the MINI John Cooper Works Concept.
In the USA, too, the aspirations of especially performance-oriented MINI followers are resolved by the very sporty John Cooper Works versions. At the NAIAS 2014 MINI provides everyone an impression of the future of this brand name so heavily rooted in racing passion. The MINI John Cooper Works Concept premiered in Detroit represents the next generation of the tiny car section’s fascinating leading sports car aspirations.
The model-specific functions of the auto’s outside style are promptly recognizable, acquired directly from the technical demand for effective air ducting and exactly controllable handling in exceptionally sporty driving situations. To name a few things, the MINI John Cooper Works Concept has large air inlets in the front apron and a back spoiler and also distinctly created side sills and rear apron. In addition, 18-inch John Cooper Works light alloy wheels and high performance tires, a sporting activities brake system and a sports exhaust system mirror drivetrain and suspension innovation established from logging considerable race course miles. It’s all about track time when it comes to the MINI John Cooper Works Concept.