Published by Autobahn Buzz (Maserati Quattroporte)
Sergio Marchionne, Chief Executive Officer of Fiat Team, and Gildo Zegna, CEO of Ermenegildo Zegna Group, have authorized a three-year agreement providing the beginning to a long-lasting collaboration between the two brands, both representing Italian layout and production superiority worldwide.
The primary step in this direction commemorates the Maserati Centennial in 2014, when it comes to a Limited Edition of the new Maserati Quattroporte by Ermenegildo Zegna. The Maserati flagship will be reinterpreted and personalized with brand-new colors, trims and features/components, influenced by the collections of a leading style Group in international luxury. Particularly, materials will be generated by the historic Lanificio Zegna wool mill-hand in Trivero (Italy).
Additionally, a whole selection of brand-new optional trims by Zegna will be available for all Maserati designs in 2015. In 2016, making use of the Zegna Group long-term experience in ‘custom-made’ style garments, Maserati will approach new tailor-made solutions, when it comes to brand-new colors and trimmings available specifically.
The Maserati Quattroporte Limited Edition by Ermenegildo Zegna will be created for just 100 units. Consumers will gain from an unique collection of add-ons by Zegna, specially designed for each and every Maserati. The initial model will be revealed during one of the open International Auto Shows.
The Quattroporte Limited Edition launch will be sustained by an interaction project and a series of essential worldwide occasions, while the partnership will consist of special efforts booked to cover consumers of the two brands.
“We had a favorable partnership in the past with Fiat Group and, specifically, with Maserati,” commented Gildo Zegna, CEO of Ermenegildo Zegna Group. The Maserati Quattroporte Limited Edition by Ermenegildo Zegna, with choices and trims designed by Zegna, will include a very comfortable interior, stimulating the timeless beauty of the Italian lifestyle.
“The collaboration between Maserati and Ermenegildo Zegna Group is the meeting factor of two leading business standing for lead-in Italian style and manufacturing– claimed Sergio Marchionne, CEO of Fiat Chrysler Group and President of Maserati. “Maserati is a famous auto brand, standing at the edge of an unprecedented key and industrial infestation in terms of products and market visibility. The collaboration with a just as prominent company such as Ermenegildo Zegna will profit both brands and the Fiat Chrysler Group. From a personal factor of view, I am proud of this superior cooperation between two leading Italian companies.”.
Regarding Ermenegildo Zegna Group.
The Ermenegildo Zegna Group is a leading deluxe menswear brand and one of the most popular designer’s in Italy. Launched in 1910 in Trivero, in the Biella Alps, by the young entrepreneur Ermenegildo, whose vision was to ethically make the world’s finest textiles via breakthrough and the sourcing of the noblest fibers directly from their markets of origin, the business is taken care of today by the 4th generation of the Zegna family with Gildo Zegna as CEO. Since the late 1980s, the business has implemented a thorough technique of verticalization, making a worldwide high-end brand which now varies from fabric to garments and add-ons, is concentrated on selling, lead-in very early entry in surfacing deluxe markets, BRIC and Asia particularly, and was the initial deluxe brand name to open a monobrand outlet in China in 1991.
Ermenegildo Zegna commemorated 100 years of superiority in 2010. Today there are 557 Zegna outlets (311 company-owned) in 87 countries all over the world. The total Group revenues in 2011 got to EUR 1.127 bn.
In March 2012 the Group introduced ZegnArt, an individual commitment concentrated on global collaboration in the industry of visual fine arts.
Maserati is one of the most fascinating automobile production companies with a lengthy past of appealing successes. It was established in Bologna on 1 December 1914 as ‘Officine Alfieri Maserati’. In 1926 Maserati was changed from a workshop, tuning or establishing the autos of various others business, into a business creating, structure and selling its own. The Maserati brothers embraced the symbol of the Trident and made it the logo synthesizing the brand-new business in a solitary image. At the end of the 1930s, complying with the purchase of the firm by Adolfo Orsi, a business owner from Modena, Maserati moved to his city to the existing site in Viale Ciro Menotti.
Maserati has actually been a component of the Fiat Group since 2005 and is a respected brand in the segment of sports cars and deluxe sedans. The sports/luxury automotive brand is sold in more than 60 countries, where it remains to bear witness to Italian sophistication and style worldwide. Today the manufacturing plant in Viale Ciro Menotti, Modena, and the Maserati Avv. Giovanni Agnelli Plant, inaugurated on 30 January 2013 in Grugliasco, are able to assure the greatest technical and quality criteria.
Maserati celebrated the beginning of 2013 with the intro of the new Quattroporte at the Detroit Motor Show, to be complied with later on in the year by Ghibli, the new leading Maserati designer, which marks Maserati’s entrance into the E segment of the marketplace. Maserati’s quality has frequently derived from the experience of competitors on the track. The firm has a great sporting tradition that still continues today when it comes to the MC12, winner of 14 titles since its launching in the FIA GT Championship in 2004, and likewise the brand-new GranTurismo MC Trofeo, superstar of the new solitary brand name trophy, of 2010.
The very first step in this launch pays tribute to the open Maserati Centennial in 2014, with a Limited Edition of the brand-new Maserati Quattroporte by Ermenegildo Zegna. The Maserati Quattroporte Limited Edition by Ermenegildo Zegna, with trimmings and choices made by Zegna, will include a very comfy interior, evoking the ageless appeal of the Italian lifestyle.