Published by Autobahn Buzz (Beijing Motor Show 2014)
Beijing Motor Show 2014
Maranello, 20 April– Double debut at the Beijing Motor Show 2014 for Ferrari that, in a packed interview, unveiled his celebrative logo design for China’s Year of the Horse and his brand-new Ferrari The golden state T, the new auto made in Maranello that instantly monopolised the experts’ interest.
The crowds gathering to the event also obtained their very first glimpse of the brand-new logo developed by Ferrari to celebrate the Year of the Equine in the Chinese horoscope, which translating the Chinese idea of success with Ferrari’s effective ancestry.
The company logo takes the shape of a conventional Imperial seal showcasing the Bounding Equine with an engraving on the side that equates as “May the Year of the Equine will certainly bring success”. The logo combines time-honored Chinese traditions in seal-cutting, calligraphy, and content, and is cut in the type of a stamp and dipped in Ferrari red, perfectly suitable the self-respect of prancing equine.
The new logo is likewise to be seen on the stand at Beijing and flanks the most important debut of the event, that of the new Ferrari California T, making its debut in the Greater China area. Needless to mention, the vehicle instantly attracted a huge group of visitors and also recording the attention of the media, making it the actual star of the Chinese program. The automobile has 70 hp more than the previous California and a turbo V8 engine that assures a decrease of 15 % in fuel consumption. In the Ferrari stand visitors have the ability to view the entire manufacturing and amongst these autos one of the most admired is the 458 Speciale, also a brand-new version for Greater China market, that recorded interest of media and site visitors for his sportiness and efficiencies. At the Beijing Motor Show 2014, Ferrari anticipates this year to be the Year of the Horse.